7 Ways to Write Precision Messages That Get Publicity

• Precision Messages are on point, on target and on time -- all things the media loves!
• Precision messages are sound bites that you can remember easily, that your customers repeat and the media loves sharing, so tighten your language and get heard.
• Precision messages pitch your ideas in a powerful way whether writing press releases, giving speeches or talking to customers.

To do this be: precise, specific, repeatable and express an opinion that's original.

Precision Messages tighten language and reduce waffle.

In other words, don't drone on, don't use jargon and don't pad your message.

Precision messages are:

• Direct, pack a punch and enter the public arena when good.
• Delivered in an off-the-cuff way, but prepared tactically with targeted precision.

When you've got something to say and you need to be heard, cut through the hype and:

• Speak in short, sharp sound bites that you can remember
• Use language and metaphors your audience relates to
• Share a message the media repeats.

Remember: "If you can't tweet it - it's probably too long."

7 Steps To Preparing Precision Messages:

1. Practise what to say before opening your mouth.
2. Get to the point with examples and statistics eg 92% of press releases get binned.
3. Create metaphors and analogies that aid memorability eg Social media is like caffeine on steroids.
4. Use language that conveys a picture and illustrates your message eg "Newspapers are slow-running streams while Twitter's a raging river".
5. Express an opinion. Standing out from the crowd means others may disagree with you, so what? If you don't have something to say - or a different way of saying it - then what are you trying to achieve?
6. Think in slogans (or sound bites) that use repetition to reinforce messages: eg Buffet on investing: Be fearful when others are greedy and greedy when others are fearful.
7. Build comparisons between well-known figures eg David and Goliath, Shrek, Trump

Send press releases to media outlets that include at least one memorable sound bite that's so remarkable the journo or blogger's story won't be as good without it.

The art of the sound bite is in knowing your message so well it sounds natural, conversational and on-message. This only happens with practise so your message is comfortable on the ear and easy to repeat.

Keep in mind the old adage: "If it looks simple, it probably isn't." So, to make your message memorable, make sure it's usable by practising it on others first -- then refine, re-work and deliver.

Remember: Precision Messages Get Publicity.

• Precision Messages are on point, on target and on time -- all things the media loves!
• Precision messages are sound bites that you can remember easily, that your customers repeat and the media loves sharing, so tighten your language and get heard.
• Precision messages pitch your ideas in a powerful way whether writing press releases, giving speeches or talking to customers.

To do this be: precise, specific, repeatable and express an opinion that's original.

Precision Messages tighten language and reduce waffle.

In other words, don't drone on, don't use jargon and don't pad your message.

Precision messages are:

• Direct, pack a punch and enter the public arena when good.
• Delivered in an off-the-cuff way, but prepared tactically with targeted precision.

When you've got something to say and you need to be heard, cut through the hype and:

• Speak in short, sharp sound bites that you can remember
• Use language and metaphors your audience relates to
• Share a message the media repeats.

Remember: "If you can't tweet it - it's probably too long."

7 Steps To Preparing Precision Messages:

1. Practise what to say before opening your mouth.
2. Get to the point with examples and statistics eg 92% of press releases get binned.
3. Create metaphors and analogies that aid memorability eg Social media is like caffeine on steroids.
4. Use language that conveys a picture and illustrates your message eg "Newspapers are slow-running streams while Twitter's a raging river".
5. Express an opinion. Standing out from the crowd means others may disagree with you, so what? If you don't have something to say - or a different way of saying it - then what are you trying to achieve?
6. Think in slogans (or sound bites) that use repetition to reinforce messages: eg Buffet on investing: Be fearful when others are greedy and greedy when others are fearful.
7. Build comparisons between well-known figures eg David and Goliath, Shrek, Trump

Send press releases to media outlets that include at least one memorable sound bite that's so remarkable the journo or blogger's story won't be as good without it.

The art of the sound bite is in knowing your message so well it sounds natural, conversational and on-message. This only happens with practise so your message is comfortable on the ear and easy to repeat.

Keep in mind the old adage: "If it looks simple, it probably isn't." So, to make your message memorable, make sure it's usable by practising it on others first -- then refine, re-work and deliver.

Remember: Precision Messages Get Publicity.